Over the past year, companies such as Unilever, Johnson & Johnson, P&G and Mars publicly committed to implementing zero deforestation policies throughout their supply chains. At APP, we introduced our Forest Conversation Policy (FCP)      in February 2013, which ended all natural forest clearance, and committed to supporting the protection and restoration of 1 million hectares of forest in Indonesia. Survey data from Asia Pulp & Paper (APP) North America and Consumer Council in Hong Kong revealed all generations of consumers are now looking to reward sustainability with their wallet. APP suggested three ways to reduce risk to ensure sustainable supply chains: 1. go beyond compliance; 2. demonstrate transparency; and 3. promote accountability.